Although it can be a complex term to describe, the word millennial can have a lot of power in the consumer industry. This is because they account for the majority of people in the workforce across the world and they are also the majority spenders in today’s modern society.
Millennials tend to have more disposable income than older generations and they are also more likely to spend money on things that they want, particularly when it comes to taking holidays or trips.
Due to their working and lifestyle habits, this group also has a lot of sway over the markets in which they spend their money. This is particularly true in the hospitality sector, due to the ever-increasing rise of millennial dependence on social media and mobile technology.
You’ll notice that part of going on holiday or taking jaunts away involves posting photos about their experiences and ‘checking in’ to alert their friends and others to where they are.
For this reason, lots of hotels like M by Montcalm Shoreditch London Tech City Hotel and others have used these patterns of behaviour and a growing knowledge of their target market to their advantage when it comes to selling or marketing their services.
There are lots of ways for you to connect with millennials, but we have outlined four ways for you to do this quickly and effectively.
1. Millennials like to know what they’re getting
Perhaps unsurprisingly, millennials aren’t just interested in staying in hotels or going on generic holidays, they want to know exactly how something will benefit them.
Millennials look for experiences and ways to highlight their life and social media profiles, so a standard hotel stay isn’t really enough to entice them. Often, this group will be happy to spend more money than their original budget, if they believe they’re getting something great in the process.
For example, M by Montcalm Shoreditch London Tech City Hotel has an on-site spa that offers hot stone massages and more. The rooms are also well equipped with iPad docks and our restaurant serves interesting cuisine that you can enjoy with a locally sourced gin or beer.
Don’t forget that freebies are a really good way to attract your millennial audience, whether this is a free upgrade or a complementary beer or bottle of wine to welcome them to your hotel.
Feedback is one of the most important factors for any business, as it can let you know whether you’re on track or not in your marketing messages.
Luckily, millennials are always keen to let you know what they think of your hotel and the services and products it offers. Essentially, the internet has given everyone a voice and the chance to be a critic or reviewer.
While this can be nerve-racking, you should use it to your advantage by asking your millennial customers to supply their thoughts. Again, you need to remember that this audience are interested in how this will benefit them, so you should give them some incentive.
There are several ways to do this, including saying that leaving a review – of any kind – will give them an opportunity to win a free meal for two or a weekend stay with you. This is a great way to get feedback, and it’s one way to make sure that you’re increasing the chances of it being positive.
3. Share good news and updates
Millennials are inherently social creatures and they love both sharing information and receiving it. By this, we mean that they are always scrolling through the internet, looking for interesting things to read and absorb.
To fill this need, you should make sure that you are sharing any news and updates with your audience on your website and social media channels. This is particularly true if you are planning promotions or offers, especially if you have something new to shout about – these are things that your audience wants to know about, so you should be sharing it with them.
Make it part of your marketing and social media strategy and you are sure to reach an excited millennial audience without problems.
4. Be clear
As we said, millennials love looking for and ingesting information but there’s no denying that there are really, too many things on the internet to capture their attention.
The main result of this is that this group doesn’t like to waste time reading or looking at something for a long amount of time. If their interest isn’t piqued within the first minute, they’ll likely cast aside what they’re looking at to find something else.
Although what you have to offer might be exactly what they want, if you aren’t clear and concise then your message is going to get lost and your customer will follow suit.
For information on what M by Montcalm Shoreditch London Tech City Hotel has to offer you, contact us now.