5 similarities between millennials and business travellers

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Although the perception can be that millennials are a group of young people without a care in the world, there are those who say that they are completely different from any other generation, particularly when it comes to travelling.

Ehotelier.com says that millennials have little in common with the generation before, which was that of the Baby Boomers, who were known for working constantly and spending very little time travelling.

However, it also asks if millennials are really all that different from this group, or are they actually more similar than we think?

Although they probably are rather the opposite of baby boomers, there are definitely similarities between millennials and business travellers.

Five of these reasons are:

They’re addicted to technology

You would be hard-pushed to find a millennial who doesn’t own a smartphone, but it’s also extremely common for business travellers of all ages to have one of these constantly strapped to their hand.

Similarly, people who travel for business are likely to be carrying a laptop or a tablet – sometimes both – in order to keep updated with their office and work while they’re on the move. Of course, both groups are keen on keeping up with their social groups, but whereas a millennial might freely admit this, the business traveller will be more candid.

The reality is that technology is a valid and mainstay part of people’s lives and this is particularly true for both of these groups in society.

According to an Egencia webinar, someone who is travelling for business is likely to check their phone as many as 34 times a day. Who’s to say if millennials do this more or less?

Ehotelier.com says that millennials would apparently “rather lose their sense of smell than their technology”, so ingrained is it into the fabric of their lives.

Need to know, immediately

Having access to smartphones and the internet so readily means that millennials are a generation of people who are unaccustomed to waiting for anything.

Be it train times, food or finding out with the weather is like in Saint-Sauveur today the ease of finding the answer to any question in a matter of seconds mean that this group of people want everything now, or preferably five minutes ago.

In this way, millennials and business travellers are incredibly similar because they are hectic, particularly when they’re on the move, so they depend on fast-response technology to get them what they want to know.

When travelling, more so for work than for leisure, millennials want to be able to find and book a hotel quickly using a device they are familiar with.

People who travel for business are looking for the same kind of convenience, so websites that aren’t optimised for mobile are something of a hindrance.

They want and need to do things

Although the primary focus of a business trip is to do things that you have to do, it’s fair to say that this kind of traveller still wants to have an enjoyable and fun experience.

Think about when the meetings are over and they finally have time to relax – it’s then that they realise they’re in a different city with lots of fun to be had.

You shouldn’t assume that people staying for business only want to be shown where the printer is and if the meeting rooms are available. Why? Because they could very easily be millennial business travellers, who are more interested in quirky bars and restaurants outside the hotel.

Cyndi Lauper sang it

Regardless of your age, or what generation group you’re in, everyone just wants to have fun at some stage during their business trip.

For this reason, you’ll find that a lot of your younger business travellers will be looking for a fun and social element in hotels. Don’t be surprised if they ask you where the spa is, or if you serve brunch with bottomless mimosas.

They’re also more likely to spend money in the bar or on interesting meals, so you might want to take a look at the chefs in your area to see who can boost the profile of your menu.

They’re surprisingly loyal

Millennials like to feel connected to the things that they do and business travellers enjoy convenience.

When you combine the two and get a millennial who is travelling for business, you’ll find that they both love rewards programs and getting the odd freebie here and there.

These can be as simple as giving someone a free room upgrade, vouchers for the hotel restaurant or even a free stay in the hotel. By offering these types of visitors this type of favouritism, it means that they are likely to remain loyal to you over another brand and so will be keen on staying with you again and spreading the word to their friends.