Millennials are the standout group for this generation, having followed the group of baby boomers, they are influenced by different things and so move to places for entirely different reasons.
As millennials have and are growing up in an age where technology and the digital age are very much part of daily life, it tends to have a large impact on the decisions they make regarding their lives.
For example, they look to live in places that are near strong Wi-Fi connections, have good travel links to their industry – which is usually digital or technology based – and have a modern up-and-coming feel about them.
Of course, this isn’t all they’re looking for, there’s questions around affordability, education, employment, diversity, mobility and culture too – all of these are very important to the millennial market.
There are many places around the world that are perfect for the millennial to move to, but the best one by far, with all the things they’re looking for has to be London.
Using the list we’ve mentioned above, we’re going to outline six reasons why the capital is the only place in the world that millennials should be moving to.
This is a big question for nearly all millennials: How much can I afford to spend on rent or a mortgage every month?
It’s a particularly big one for those who are looking to make the move for the first time from their parents’ house. According to statistics from The Guardian, it shows that the number of 20 to 34-year-olds who are living at home with their parents increased by 25 per cent between 1996 and 2013 in the UK.
These figures have continued to increase up to this year because more people are becoming keen to save money so that they can buy a house.
Although London is one of the most expensive places for property in the UK, it’s still cheaper than many other millennial cities, including San Francisco and New York.
It can seem expensive, but when you compare it to these other two millennial hubs, London is the superior choice for overall affordability.
Of course, it almost goes without saying that London is one of the best places going for education, thanks to the veritable institutions that reside within its – albeit invisible – walls.
One of the most famous universities in London is King’s College, which is particularly well known for its work in research and science.
The university was originally founded by King George IV and Arthur Wellesley the first Duke of Wellington in 1829. Since then, it has been home to creating some of the greatest minds and talents in the UK- some of the famous alumni have included Tom Hiddleston and the late Alan Rickman.
Naturally, this isn’t the only university in London, but neither are universities the only places to turn to if you are looking to improve your mind or skills, as there are dozens of further education colleges throughout the city.
As millennials are becoming increasingly keen on working in the digital industries, there are lots of technology-based colleges all over London, not least of which is Tech City College, which is in Tech City itself naturally.
As the main hub of technology businesses and startups, Tech City is perfect for many millennial’s career choices.
This is also where the M by Montcalm Shoreditch London Tech City hotel, which is the ideal place for business people on the go, or those who are looking to relax and really get pampered.
Most folk in the UK and in other parts of the world are aware that London is one of the best places to look for a job in just about any industry there is.
It’s well known as a fashion capital of the world, has its own stock exchange and the technology and property industries are constantly booming.
There are also huge publishing houses and newspapers that have global respect, similarly, some of the best hotels and restaurants in the world are in London, so it’s a great place to look for a job in tourism, leisure and the food and beverage industry.
For this reason, there are lots of jobs advertised in London at any one time, so you are going to be spoilt for choice. However, the job market is very competitive too, which is a big draw for millennials because it gives them the opportunity to show that they are the best out of a massive group of people.
It probably isn’t going to come as a shock that London is one of the most cultural cities in the world; theatre, music, literature, cinema, art, fashion… it’s got everything and it has it in massive amounts and varieties.
Basically, if you have an idea of something that you’d like to do or see, there’s probably a show or gallery or concert of it somewhere in the city.
From the Palladium to the National Portrait Gallery and London Fashion Week to Notting Hill Carnival there’s almost too much going on, if that’s such a thing!
Millennials crave unique and exciting experiences, which is why London and its literally thousands of cultural activities are such a big draw for this group of people.
There isn’t much else to say that can explain the city’s culture, it simply has to be experienced first hand.
Often, millennials who have just started on their career ladder don’t have a lot of spare money for things like cars to get around.
Luckily, London is one of those places that’s much easier to get from one place to the other without a car and there are lots of different mobility options to suit just about anyone’s wallet.
The Tube and the Oyster Card that you use to board it and all the trains and buses in the city are the most affordable ways for most people to travel in the city.
Built on tariffs that are based around the zones of London, they’re handy, inexpensive and much better than having to carry around different tickets for things.
For millennials who are more concerned about their green credentials, there are city bikes that can be hired and dropped off around any part of London. Anyone can hire these and they’re also even cheaper than using the Tube!
One of the most forward-thinking things about millennials is that, as a group, they tend to be very open-minded and accepting of diversity – more so than previous generations.
London is one of the most diverse cities in the world, as there are literally hundreds of cultures and ethnicities living in the capital at any one time.
This is perhaps why it continues to have such a draw for millennials, as people flock to London every year, to enjoy living in a place that is basically a microcosm of the entire world.
London has a wide-ranging events calendar that proudly encompasses important celebrations for all cultures, races, creeds and sexualities.
In fact, it has been argued that cities with a diverse and sexually tolerant attitude tend to have a flourishing technological industry and a stronger economy overall, which is definitely attractive to the millennial market.