7 things you need to know about Silicon Roundabout


Tech City in the East end of London is otherwise known as Silicon Roundabout, as it has become recognisably twinned with Silicon Valley in San Francisco.

This is the technological and digital hub of the Big Smoke, where most of the digital startups in the city find their feet. However, here is also where you’ll find global giants like Facebook and Google, who have set up UK headquarters. It is an area that is thriving with activity and ingenuity.

It’s an incredibly exciting part of London and is home not only to digital and tech geniuses but also lots of art, theatre and culture in general. We’ve pulled together a list of seven facts that you might not know but will be fascinated to learn about Silicon Roundabout.

1. 1,300 businesses

Incredibly, there are 1,300 businesses in this small area of London; as we mentioned, most of these are digital and tech-based, but there is so much more to discover.

Right in the middle of everything is M by Montcalm Shoreditch London Tech City Hotel, which is a great place for anyone staying in the city, from creative couples to people on business trips.

2. Social media has made a home here

One of the first major digital companies to take roost in Silicon Roundabout was TweetDeck and it has been followed by many others, including Songkick, Last.fm and Dopplr.


It’s hard to keep track of all the digital businesses that open each year in this vibrant area but there are events throughout the calendar that not only introduce new companies, they also celebrate the achievements of those who have won awards and accolades.

This is a great place for you to get some business advice too, as there are conferences and meetings that feature expert speakers from different companies and offer their insight into how the business landscape is evolving.

3. Tech City is great for London

According to Insider London, in the ten years from 2003, Silicon Roundabout produced 11 out of 30 European companies that were valued at $1 billion (£808.5) or more. This means that London is directly responsible for almost half of the most successful digital businesses in Europe.

4. Flat White Economy

This is where the Flat White Economy phrase and movement became a reality, which doesn’t actually have anything to do with coffee.

It’s actually a reference to the digital, advertising and media entertainment companies that operate in the Old Street and Hackney area of Shoreditch.

5. Art is a big deal

As we mentioned earlier, art is a massive deal in Shoreditch, as its galleries not only showcase up-and-coming artists, but there are also famous works dotted everywhere. These include pieces by Damien Hirst, Thierry Noir and Banksy.

6. Appear Hear

This is an online booking platform that has saved the underpass at Old Street – which is just a few minutes walk from M by Montcalm Shoreditch London Tech City Hotel.

Thanks to this, the area is now home to an interesting variety of pop-up shops that showcase amazing sights and sounds.

7. Great tours

Although it’s not a huge part of London, there is so much to discover around it, which is why we recommend you take part in a walking tour.

There are great ones that will lead you around Silicon Roundabout and the different street art that shouldn’t be missed. Naturally they will point you helpfully in the direction of places to eat and some of the best clubs in Shoreditch.

For more information on M by Montcalm Shoreditch London Tech City Hotel, contact us now.