What is WIRED?
WIRED is a popular monthly magazine, published both in print and online, which reports on how emerging technologies influence culture, politics and the economy. Founded in 1993, the hard-copy publication has a circulation of almost one million copies per issue. The original US version has spawned a number of spin-offs, including the British version WIRED UK, which focuses on UK developments and major international advances.
What are WIRED events?
WIRED events bring together forward-thinking individuals – the innovators, inventors and entrepreneurs who will define the future – to discuss the latest trends and deliver insight into what will come next. Typically, they are WIRED subscribers and creative minds who enjoy digesting the magazine’s content. Since 2011, the WIRED community has come together at regular intervals for conferences and exhibitions, offering opportunities for networking, collaboration and debate. Discussions take place concerning a wide varieties of sectors and industries. The magazine says it welcomes an “exciting group” of people to its events, comprising disrupters, inventors, designers, business leaders, policymakers and more.
What is WIRED 2015?
The community’s flagship event – WIRED2015 – will take place at London’s Tobacco Dock on October 15th and 16th. The two-day conference will build on other WIRED events including WIRED HEALTH, WIRED MONEY and WIRED RETAIL, which take place at other times of the year. In 2014, the main WIRED event sold out, and as such, community members are being urged to reserve tickets for WIRED2015. Otherwise they may end up being disappointed, with another full house expected.
What the organisers say
WIRED says its events are designed to “cut through the noise and deliver insights into what’s coming next”. The magazine claims that, as the commercial landscape changes, staying in touch with the zeitgeist “helps businesses form and structure their approach for the future”. “WIRED helps this process by assembling key disruptors in the same place at the same time,” it says. “If your success is linked to remaining ahead of the curve, you need to attend a WIRED event.”
Who will be speaking?
Each WIRED event attracts a variety of different speakers from a range of backgrounds and influences. They may include successful entrepreneurs, technology leaders, digital evangelists and entertainers. People attending the conference are able to apply to be a speaker via the WIRED events website, using the standard submission form. There will be around 45 speakers at WIRED2015, presenting stories about their work in science, design, business and many other fields. Some of those already confirmed as attending include Arunima Sinha – the world’s first female amputee to climb Mount Everest – North Korean defector Hyeonseo Lee and Comic Sans designer Vincent Connare. Among the others set to address the audience include neuroscience innovator Sophie Scott, data-visualisation historian Max Roser and social-media music star Jacob Whitesides.
What is on the agenda?
A full agenda for WIRED2015 will be published nearer to the event, when the exact lineup has been confirmed by the organisers. The conference will be broken down into different themed sessions. In 2014, the session titles included ‘Decoding the Body’, ‘Technology without limits’, ‘Culinary creativity’, ‘Mind games’, ‘Design thinking’ and ‘The storytellers’. The first day of WIRED2014 explored emerging ideas about the human body, breakthrough technologies and new thinking on neuroscience. The second day was themed on the collision of design and technology.
At WIRED2014, 12 inaugural WIRED Innovation Fellows were welcomed to the stage, with each giving a talk about their achievements and impact on the world. At the 2015 event, 13 Innovation Fellows will be joined by three Creative Fellows. The fellowships were open to any individual working in fields covered by WIRED who, in the editorial team’s opinion, has the potential to make “a significant impact”. WIRED said competition is “fierce” among the emerging innovators in science, technology, design, culture, business and the arts. It added that those selected this year – chosen from a pool of almost 200 high-calibre applicants – “excited” the WIRED team with their fresh and energetic approach. They are designed to be positive role models to encourage others to go one step further.
Testimonials in 2014
A number of delegates who attended WIRED2014 had very positive things to say about the two-day conference. Here is some of their feedback to the organisers:
Lee Bailey, head of events, Barclays: “WIRED2014 was the most inspirational event I have ever attended. The quality of the speakers was the best I have ever seen.”
Natascha McElhone, actor: “That was an amazing two days. You did such a fantastic job – really remarkable. Still zinging.”
Miriam Hendrick, head of account management, ROTHCO: “WIRED is the one event we won’t miss every year. It’s just fantastic for networking and hosting our clients for a couple of days.”
Barry Jessop, First Base: “WIRED is an extraordinary mix of fascinating topics delivered with passion and style and makes you rethink anything you ever thought! Definitely coming again next year!”
How to book tickets
Tickets for WIRED2015 are priced at £2,004 including VAT, with a ten per cent discount (£1,803.60) available to existing subscribers. Startups and registered charities qualify for half-price tickets (£1,002), although places are limited. People looking to attend WIRED2015 can book their tickets at http://www.wiredevent.co.uk/. Tickets include a one-year subscription to WIRED magazine with access to digital editions for £19.
The venue for WIRED 2015
WIRED2015 will take place at Tobacco Dock, Tobacco Quay, Wapping Lane, London, E1W 2SF. The Docklands venue is a Grade I-listed warehouse to the north of the River Thames, just south of The Highway (A1203). It was originally constructed in 1811 and served primarily as a store for imported tobacco. In October 2012, Tobacco Dock reopened as London’s newest and most flexible events’ venue, with 16,000 sq m of space over two floors.
How to get there
Perhaps the easiest way to get to WIRED 2015 is via public transport. The venue is a four-minute walk away from Shadwell station on the Docklands Light Railway, with Aldgate East being the closest Tube stop on the London Underground network (14 minutes walk). This station is on the Hammersmith & City line between Liverpool Street and Whitechapel, and the District line between Tower Hill and Whitechapel. If you are planning to come by car, there is parking space for over 800 vehicles at the Tobacco Dock site. However, drivers are urged to leave plenty of time for their journey due to the high volume of traffic in the capital, particularly at peak times.