As we know, we’re living in a digital world. Doubtless, some of you are reading these words on a laptop, tablet, or even on your smartphone.
These days almost everything that we do can be substituted, or aided by a digital device and this has affected the way that we live and travel.
You could argue that those who work in business – people who have always been associated with using computers – are much more ingrained into the digital way of life. This is because people who work in offices need to use computers, for email, typing documents and automating aspects of their work.
As the world has become more digital so has business, and now marketing executives are digital marketing executives, and content managers have become digital content managers.
But what of the modern and digital habits of the business traveller? For someone who is used to having their fingers tapping across a computer keyboard and a phone in their hand during a commute in case an email comes in, or a tweet needs reposted, surely their travelling habits are impacted by digital technology?
In short: yes they are. Business travellers are among some of the most digitally connected people there are and they happen to have some particularly interesting habits when they’re travelling.
They’re always checking their phones
Perhaps unsurprisingly, many business travellers are now likely to be millennials, which is one main reason why we can associate this group of people with having such an attachment to digital technology.
In particular, they will never be far from their phones and if they’re not in a Wi-Fi hotspot, you can bet on the fact that they’ll be desperately running around trying to find one.
PC Housing has previously reported that 95 per cent of business travellers have a smartphone and 64 per cent own a tablet, for example an iPad. However, these figures were taken in 2014 and it’s fair to believe that these figures will have jumped up since then.iPad. However, these figures were taken in 2014 and it’s fair to believe that these figures will have jumped up since then.
The dependency that business travellers now have on their smartphones is up to such a high degree that PC Housing states that nearly 60 per cent of them feel disorientated or lonely without their smartphone.
In terms of hotels, business travellers will expect that a Wi-Fi connection will come as standard, as they will have many emails to send and receive. As such, all of the rooms at The Montcalm are made to luxury five-star standard, which includes a free Wi-Fi connection.
Speed is important
According to the Nielsen Norman Group, web users spend around 80 per cent of their time looking at information that is immediately presented to them on a landing page. This is known as the information that’s above the fold, anything else is below the fold and involves the user having to scroll down the page.
Users spend only 20 per cent of their time below the fold, which means that websites and in particular landing pages need to be optimised to include all of the relevant information a user will be looking for.
Similarly, as business travellers will be using the internet on their phones, it’s important for digital content to be optimised to reflect this need.
Can I use my phone or laptop on board a plane?
A report by UberMedia said that 27 per cent of business travellers have changed their airline of choice, purely due to ease of mobile use.
Neilson also reported that 46 per cent of consumers won’t return to a mobile website that isn’t working, and 74 per cent will only wait around five seconds for a web page to load onto their smartphone before they become bored and abandon the site.
With this in mind, it’s important for business travellers to be able to have good mobile and internet coverage at all times, even when they’re on aeroplanes.
Things business travellers use their digital devices for
When we’re thinking of business travellers, it’s important to remember that they don’t just need their devices to keep in touch with their offices and clients.
According to an article the Inc. website wrote about the habits of people who travel for business, 32 per cent of business travellers who are under 30 years old – the millennial age group – use their smartphones to book their trips.
Further to this, a millennial business traveller will not only book their trip on their phone, but they’re also likely to book it through an app, instead of a standard website.
Similarly, millennials who are business travellers also tend to travel for work much more frequently than other people before them. This group of individuals will also be 62 per cent more likely to extend a business trip into a proper holiday, according to Forbes.