In general, millennial travellers are described as those who are eager to learn about new places. They aren’t like previous generations who went on holiday to hot places, purely to soak up the heat. Instead, millennials are a group that prefers to ingratiate itself into the culture it’s visiting.
Millennials are hungry to learn on their holidays and satisfy their wanderlust, which Internet Marketing Inc says is a result of the millennial penchant for booking last-minute getaways to far away places.
We mustn’t forget that millennials are the only group of people who have grown up surrounded by the invention and constant adaptation of the digital world, including gadgets and the internet.
However, millennials can be difficult to market towards, as the age range of this group spans from 18 to 35 and anywhere inbetween. Obviously, it might be hard to imagine that people who are at the opposite ends of these scales would have anything in common, but even if they aren’t completely similar they’re still attributed with the title of millennial.
As such, millennials are often split into sub-sections, depending on smaller age brackets or the types of markets and jobs that they work in, but when it comes to holidays the wider group tends to have the same needs and wants.
Having an authentic experience
In general, millennials of any age are more interested in having an authentic experience, rather than going on holiday for a wild party scene or doing overly touristy activities.
Despite what you may think, the vast majority of this generation aren’t party animals and don’t see themselves that way at all. They would rather fully immerse themselves into new cultures and – in particular – feast on local cuisine, according to Forbes.
M by Montcalm Shoreditch London Tech City Hotel has a menu that was built with taste and seasonal ingredients at the front of its mind. The main restaurant, Urban Coterie, is run by head chef Anthony Demetre; set on the 17th floor of the hotel, it takes you and your palate to new heights. The menu celebrates the best of British produce, housing superb flavours with impressive modern techniques.
Urban Coterie is becoming a favourite spot for London foodies, so you know you’re sure to be eating authentic modern British food when you take to our part of Shoreditch.
Don’t rely purely on social media
Although millennials are well known for their use of – and addiction to – social media, it’s often believed that they can’t help but remain attached to it, even when they’re on vacation.
However, evidence has been found to suggest the contrary, thanks to a report by Topdeck Travel, which surveyed 31,000 people from 134 different countries. Several questions were asked for this report and it debunked a few seemingly concrete beliefs about millennial travellers. One of these was that they are social-media obsessed, when in fact around ten per cent don’t update their social media accounts when they’re travelling at all.
Only half of the young millennials in the study updated their accounts a few times a week and it seems that Wi-Fi access is much less important to millennial travellers than was previously thought.
Although it might not always be an area of interest for millennials who are visiting places for leisure, Wi-Fi is almost certainly a vital aspect for the corporate travellers of this generation. Likewise, features like iPad or other tablet charging docks in their room, along with ample desk and wardrobe space for them to work and hang up outfits for meetings, are considered essential.
M by Montcalm Shoreditch London Tech City Hotel is situated in the main digital area of London, which is home to both technological startups and global companies, so we know how important staying connected is to the corporate millennial.
Whether millennials are visiting for leisure or for business tends to be immaterial when it comes to their interest in keeping fit.
There are so many trends now for keeping healthy and active, so you can’t go wrong if you have a state-of-the-art gym and spa on site just like M by Montcalm Shoreditch London Tech City Hotel. We proudly house a fitness suite with updated cardio equipment and multi-gyms for weightlifting and conditioning.
Millennials are known for their interest in quirky things too, like unusual workout classes or trends like hot yoga. As we are based in Shoreditch – one of the trendiest areas of London – there are lots of interesting work-out spaces and places to discover.
For more information on all that M by Montcalm Shoreditch London Tech City has to offer you as a millennial travelling for business or leisure, contact us now.