Corporate celebrations provide the ideal time to recognise staff performance and offer employees the chance to let their hair down.
But if you want these events to be truly memorable, then you need a unique location – preferably one that is conducive to creativity and has the capacity to give off the ‘wow factor’.
London’s Silicon Roundabout ticks both of these boxes, as the tech cluster is home to some of the world’s biggest companies, including Cisco, Facebook, Google, Intel and McKinsey & Company.
Now the third-largest technology startup cluster in the world after San Francisco and New York City, it is situated in the uber-trendy Shoreditch area and can be found between Old Street and the Queen Elizabeth Olympic Park in Stratford.
The location is recognised as the heart of a creative cluster of businesses in London, with media and digital agencies increasingly attracted by the great office space on offer. Its development has also been aided by the government’s East London Tech City initiative, which has seen over £1 million in funding provided to attract the top digital companies.
Bearing all of this in mind, why is Silicon Roundabout the ideal base for a corporate celebration?
Excellent transport links
Silicon Roundabout is well served by transport routes, with buses, trains and tubes all available. Aside from the fact a number of London Bus routes will get you within walking distance of your destination, the tube stations at Old Street and Shoreditch High Street are also close by. Finally, there are National Rail services at Old Street. This means that regardless of what part of the UK your staff are coming from, they will have no problems getting to the location. Remember, the last thing you want is people being late for the event because of traffic or a paucity of transport options.
Who doesn’t want to rub shoulders with high-powered execs from companies such as Google and Facebook? Taking your staff to the location where these hugely successful companies operate gives them the chance to see the dedication needed to become one of the best businesses in the world. The prestige of the Silicon Roundabout can also be used in an aspirational context, as employees can be told that if they all achieve their objectives, there’s every chance they could be working in this area on a full-time basis.
London is regularly voted as one of the best cities in the world, so taking your staff to Silicon Roundabout for a corporate function is a great way to let them see a bit of the capital. You can organise an off-site field trip as part of the event to allow your staff to enjoy some of the famous pastimes London has to offer. The whole point of corporate celebrations is rewarding and recognising your staff’s efforts, so make sure they have an unforgettable time.
The creative hub is a melting pot of ideas and your employees will benefit from being part of this environment, even if it is only for a day or two. Just because your event is a celebration doesn’t mean there isn’t room for strategy. In fact, you might find your staff are able to come up with better ideas when they are out of the traditional office place and in a more relaxed environment. Schedule one or two workshops during the day to give people the chance to debate future strategy.
London has been ranked second for innovation and entrepreneurship worldwide, so Silicon Roundabout is quite literally the global hub for innovation. The report by the City Initiatives for Technology, Innovation and Entrepreneurship found the capital has “set a clear direction and built internal capability to support innovation”, and so companies would be foolish not to take advantage of this. Being in such an innovative location could give your company the kickstart it requires.
Commercial property can sometimes be a bit bland and lacking in character, but this is not the case in Silicon Roundabout. According to Kushner Property, there is a “tangible vibrancy, buzz and feel good factor” surrounding the offices in the area. “[There is] an indelible sense of real passion and verve not just for their businesses, but also the area. These are really exciting times,” the company added. No one will enjoy a corporate celebration if it is held in drab surroundings, so avoid this at all costs.