Wellness travel sector highly influenced by baby-boomers


It seems that as the baby-boomer generation is moving into its 60s, people this age are having a huge impact on the wellness travel sector.

Otherwise known as the health and fitness sector within the travel industry, it looks as though people who are in their later years of life are becoming more and more keen to go on holidays that involve physical activity. Not only are they interested in exercising their bodies but they also want to keep their minds active, alert and challenged.

Much like other generations, such as millennials, holidays are seen by baby-boomers as a necessary part of their lives rather than as an indulgence, according to Health and Fitness Travel.


What is perhaps interesting is that it isn’t just older couples who are keen on going away on holidays that benefit their body and mind, as there is an increasing number of single people – and particularly women – who are going on vacation. Often these people enjoy a specialist vacation, as personalised travel is also on the rise, which sees men and women going away to yoga retreats or on cycling holidays.

London is a particularly cycle-friendly city, as there are hire bikes stationed throughout its districts but lots of people come to the Big Smoke every year on their own bicycles. It’s little wonder, as there are lots of curated cycling events and competitions, including stages of the Tour de France in previous years.

Cycling is a great way to see the city too, as it’s cheaper and healthier than travelling on the bus or Tube and a bike is definitely easier to park than a car! You’ll find that a lot of folks cycle by South Bank and along the Thames, especially in summer, you’re heavily encouraged to do the same.

Often, people – including the baby-boomer generation – are keen to book a hotel that has a gym on site. M by Montcalm Shoreditch London Tech City Hotel has a built-in fitness suite that boasts all the latest cardio equipment you could ask for. There are also a range of multi-gyms, if you prefer to lift weights instead of go for a run or a row. Our hotel also has fitness experts on hand, should you need some assistance with the equipment or help with your workout.

What’s even better is that the gym is part of our excellent hotel spa, which offers deep tissue and hot stone massages, which are perfect if you’ve been hitting the working out hard. It also offers facials, pedicures, manicures and several waxing and grooming treatments.

If you are a baby-boomer traveller interested in flexing your mind, as well as your body, you’ll be pleased to know that our hotel in Shoreditch is in proximity of some of the best independent art galleries and theatres in London. In particular, we recommend you enjoy the Whitechapel Gallery and the Red Gallery, both of which champion current and emerging artists who use a mixture of media.

The Whitechapel Gallery is 28 minutes from the hotel, the easiest way to get to it is by taking the Northern line from Old Street Station for one stop to Moorgate, then swapping to the Hammersmith and City line for two stops to Aldgate East Station. If you prefer to stay closer to the hotel, the Red Gallery is just a seven-minute walk away.