Travel is becoming one of the most important parts of people’s leisure time. In general, the public look forward to their holidays and often use them as markers to work towards at certain parts of the year.
Going on holiday to exciting places has also become more accessible, thanks to cheaper flights that are scheduled on regular timetables. For example, there are several flights a day that leave from airports all over Britain to long-haul places like America, meaning that nowhere is out of reach.
Although travel is so readily available, the way in which people enjoy their vacations is different. You can usually see how people’s holiday trends vary due to their age. For example, those from the baby boomer generation tend to want to do different activities from those who are considered millennials.
This isn’t a hard and fast rule for all people who are travelling and in different age groups but, in general, a millennial will look for a completely different adventure than someone who grew up in the baby boomer years.
A lot of this is to do with digitalisation: millennials are highly mobile and are always keen to be connected through their gadgets. It gives them the opportunity to get the inside scoop of the place they’re going to, whereas someone older may have a less exploratory holiday in mind.
We’re going to outline some of the key travel patterns of both millennial and middle-age and even identify a couple that unify the two groups.
People who are in the millennial age group tend to do more business travel than any other age group. This is according to websites such as, Hipmunk and social media sites like Pinterest.
Often, a millennial will spend a lot of time working on the road. Even if this just means that they’re on a train to London for a business meeting – they’ll be tapping away on their laptops the whole time.
With working in transit and out of hotels, millennials will often seek to take the most advantage out of this, either by enjoying the hotel bar or restaurant of an evening, or staying a couple of extra days somewhere to check out the surrounding area. Basically, they like to mix business with leisure and tend to be fond of making sure they see a place, rather than only seeing the inside of boardrooms.
On the flip-side, someone who is travelling for business as an older person might be more interested in just getting back to their room and ordering food to be sent to them. There is less intrigue in the places they’re visiting, as they usually see the whole trip as business, rather as an opportunity to relax.
Baby boomers are also more likely to have children than someone who is a millennial traveller, which means that they will be keen to get back home to them. A younger person will have less ties back home and therefore isn’t in as much of a rush to leave the place their job has sent them to.
One thing that brings together both millennials and baby boomers is that they like to make sure they stay in accommodation that is clean, interesting, has great staff and excellent food.
Similarly, they might need the hotel to have conference rooms, particularly if they’re visiting a city like London. This is where the M by Montcalm comes into its own, as the rooms are comfortable, the boardrooms accessible and the food in the restaurant is of excellent quality.
For millennials the M by Montcalm Shoreditch London Tech City hotel also offers lots of digital features in the bedrooms and conference rooms, and it’s in a great location set against the bohemian background of east London.
Where they get their travel ideas
Millennials tend to get their travel ideas from social media. In fact, Hipmunk has found 44 per cent of this group of people like to get their inspiration from YouTube videos and another 28 per cent take to Instagram to help make their holiday decisions.
Comparatively, only six per cent of baby boomers use YouTube to choose their vacations and a tiny one per cent base their choices on Instagram. This is likely to be because fewer members of this generation have profiles on these sites in the first place.
This isn’t to say that baby boomers are still booking their holidays through Teletext or the TV. Instead, it’s more like to be that they are organising their trips through standard websites. Travel agents, although few in number now, are still to be found, as are the brochures depicting different places to go in the world. Similarly, a lot of this generation will be getting their inspiration from travel programmes and in travel supplements, usually from weekend newspapers, like The Guardian.
Adventure versus package holiday
You’ll find that younger travellers aren’t interested in booking what are being referred to as “cookie-cutter holidays”. These are basically package holidays that you can go on in tourist areas of countries.
Although there isn’t anything wrong with these types of vacations, it’s unlikely that you’re going to be seeing the way the locals in the country live. Although this is fine for most travellers, baby boomers included, millennials seek experiences that the average holidaymaker doesn’t have.
Going on holiday for millennials is less about doing nothing, rather than it is about completely absorbing a new culture. It’s a way to learn things, by going on off-road treks, eating in restaurants they didn’t find in guide books and camping as part of their entire holiday.
Similarly, they are most often to be found going paragliding, skydiving or snowboarding, instead of simply lounging by the pool.
These adventure holidays are often referred to as bucket list trips and it is the majority of millennials who go on these. Although, Hipmunk points out that around 35 per cent of baby boomers enjoy going on life-changing trips too.
However, those who are a bit older do tend to see holidays as a way for them purely to relax, which is why you’ll see more baby boomers on beach and swimming pool holidays. It’s hard to say for sure, but it seems to be because this latter type of holiday is an escape from the way they live their everyday lives. Few people can afford the time to just sit with a book and relax all the time, which is why these less adventurous holidays are so appealing.
One big difference between the age groups, is FOMO, or fear of missing out. As millennials are much more exposed to social media, they are also more open to being jealous of other people’s holidays.
You would be surprised by the amount of people who book a trip away based on the pictures that their friends have uploaded of their own holidays to exciting places.
Millennials have much more of a fear of missing out on experiences than baby boomers seem too. As we mentioned, this is largely because less people from this generation are on social media, or have multiple profiles across various sites.